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March 4th, 2011
March 3rd, 2011
March 2nd, 2011
Winning! via SoundCloud
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How Many People Google You?
If you own a website that ranks well in Google for a search on your name, you can track how often people Google you. Above is a chart that shows the number of impressions, or searches, people made on “joe lazarus” over a recent period. It’s interesting to see changes and how they correspond to your life. For example, the spike on the right side of this chart coincided with an email someone sent to a group of people about me that day. Apparently, a bunch of the recipients of that email Googled me after reading the note.
To see how many people Google you, you just need your own website on a domain that you own that ranks on the first page of Google. Install Google Webmaster tools on that domain and you’ll be able to see impression & click data for any keyword your site ranks for, plotted on a graph like the one above.
February 26th, 2011
Google Trends: “Girl Scout Cookies”
Tis’ the season to be searching for Girl Scout cookies. Also worth noting that Samoas are rightfully leading the pack.
Orelha Negra - M.I.R.I.A.M. X Vhils aka Alexandre Farto
February 25th, 2011
Inventables: The Innovator's Hardware Store
“We sell materials that designers, artists, and inventors use to develop new products and push the boundaries of what’s possible.” Some examples include bendable wood, translucent concrete, and shape memory polymer. Awesome store.
February 23rd, 2011
Trends In Tumblr Audio Engagement
I had a feeling that my music posts here on Tumblr weren’t getting as many plays as they used to. I also wondered whether the issue was specific to me, or if other Tumblr music bloggers were also experiencing a similar decrease in follower engagement on their audio posts. Above is a chart that I made using the Tumblr API to take a closer look at the data. The chart shows the average number of times an audio post was played per month since late 2007 for both my blog and an average for a sample of popular music bloggers on Tumblr.
Sure enough, my suspicions were correct. Back in early 2008, audio posts from me and popular music bloggers were played 50-100 times a piece. As Tumblr’s traffic grew, so did the number of times our audio posts were played. My blog and the other popular music blogs in my sample peaked between May and October 2010 with anywhere from 500-800 plays per post. Starting in November (indicated by the arrow), the average plays per post has been on a steady decline, now averaging roughly 300 plays per post.
What caused the decrease in engagement with music posts? It’s certainly not a traffic issue since Tumblr’s audience is growing fast and my follower count is also on the rise. Are listeners following more people and distributing their plays between more blogs? Are photo posts and other post types capturing a greater percentage of people’s attention? Data nerds want to know. What do you think?
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Foo Fighters - Rope
New Foo for you. From their upcoming album Wasting Light, set for release on April 12th.
Photo by NRK P3
