February 21st, 2008

Tumblr SEO Traffic Tip

The other day when I was futzing with my Tumblr theme, I made a change to the way my page titles are generated for Google and other search engines.  By default, most Tumblr themes display page titles as a combination of blog name and post name in that order.  For example, this post would typically appear in Google as…

Joe Lazarus - Tumblr SEO Traffic Tip

If you’re comfortable editing your theme, you can easily switch it to read like this instead…

Tumblr SEO Traffic Tip - Joe Lazarus

Unless you’re internet famous, I’m guessing the latter example drives more traffic since it leads with the topic the person searched on as opposed to whatever name you gave to your blog.  Give it a shot if you care about search engine traffic.  I would provide the exact code change, but it might vary by theme and I wouldn’t want to cause any problems.  Most likely the people who read this far can figure it out themselves given the nerd factor of this post.  

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  1. wickedme reblogged this from joelaz
  2. kortina reblogged this from joelaz and added:
    searching this evening...people talking about...I didn’t...
  3. foodtraveler reblogged this from joelaz
  4. codeit reblogged this from joelaz
  5. suitep reblogged this from joelaz and added:
    I love the nerd factor of this post. I’m an SEO specialist. At least that’s what they call me at work ;)
  6. joelaz posted this